Digital Coupon Newsletter Enhances Service, Reduces Waste

Collingswood, NJ  (March 8, 2011) Mambo Sprouts Marketing, the leader in natural and organic product marketing, has expanded its digital coupon offerings with two new initiatives: a digital savings newsletter and direct links to health, natural and organic offers.

The company’s Mambo Messenger is a new, fully digital savings newsletter emailed to subscribers five times a year. Each issue includes green living tips, health and wellness news, recipes, and contests as well as instant access to click-and-print coupons for natural and organic products.

Consumers can subscribe for FREE at www.mambosprouts.com.  Subscribers can customize which Mambo Sprouts offers they are interested in receiving and can change their preferences anytime in the profile section at http://profiles.mambosprouts.com.

“We’ve been driving the natural and organic coupon industry for well over a decade now,” said Matthew Saline, CEO of Mambo Sprouts. “These new initiatives are the early steps to coming trends—when consumers will receive fully customized promotions with 24/7 instant access and marketers will have more cost-effective ways to reach a targeted audience.”

Mambo Sprouts Outlook Survey Data reveals that more than 1 in 2 (56%) of natural and organic consumers plan to use more online printable coupons in 2011.  As always, natural living consumers can visit the Mambo Sprouts website at any time to print coupons and access new health and wellness saving promotions.  Mambo Sprouts estimates that users will print more than 1.5 million natural and organic coupons from its site in 2011.

The Mambo Messenger was previously available in print-only format and mailed to select U.S. markets.  The new digital delivery system means the company will better reach consumers across the country.  With the paperless transition, the company saves 245 trees and eliminates 11,506 pounds of solid waste and 707 pounds of water-borne waste each quarter.

ABOUT MAMBO SPROUTS: www.mambosprouts.com Mambo Sprouts Marketing is a full service health, natural and organic foods and products marketing and promotions company. Through their online and in-store programs, Mambo Sprouts reaches over 2 million proven N&O shoppers quarterly. Mambo offers manufacturers and retailers a complete range of customized programs including: the industry’s first and only natural product co-op coupon program; market research services; Go Mambo!, Mambo Sprouts’ mobile sampling program; Web marketing including natural product instant e-coupons and sample offer promotions.