Go Mambo! Sampling Tours Booming in Popularity; More Retailers, Larger Territory Driving Manufacturer Success

COLLINGSWOOD, NJ (June 21, 2011) — What’s healthy, green, and loved all over?  Go Mambo!, natural samples on the move tours. Due to booming interest from retail partners, Mambo Sprouts Marketing has confirmed an additional region for its Go Mambo! tour lineup for 2011. The Go Mambo! sampling van will now roll into the Mid-Atlantic region in September.

Go Mambo! manufacturing partners will distribute more than 100,000 FREE natural samples and more than $800,000 in coupon savings through its mobile tours this year.

The final 2011 tour announcement comes on the heels of a successful California tour and the kickoff of the Pacific Northwest tour. And, starting July 21, retailers such as Natural Grocers and Sprouts Farmers Markets will join tour mainstay Whole Foods Markets on the Rocky Mountain sampling route.

“Retailers win big points with consumers. Each customer that visits a Go Mambo! tour stop walks away with a generous goody bag of samples and a coupon book for instant savings,” says Matthew Saline, founder and CEO for Mambo Sprouts Marketing. “Meanwhile the road team is tracking customer feedback for our manufacturing partners, many of whom use these tours to help launch new products.”

Each Go Mambo! tour lasts four to six weeks and hits more than 30 retail and LOHAS locations. Dedicated tour staff are trained to represent sponsor products through in-store demonstrations and at special events. Staff also deliver weekly reports and maintain a photo blog on Mambo’s website.

Mambo Sprouts Marketing offsets the carbon emissions through its partnership with Carbonfund.org, making each Go Mambo! tour a carbon-free event.

The spring and summer Go Mambo! tours are represented by leading natural and organic manufacturers such as Lifeway Kefir, Biokleen Laundry, Nature’s Path, Udi’s, RiceSelect, Oikos Organic Greek Yogurt, Santa Cruz Organic and many more.

“Retailers are always pleasantly surprised at the ‘generous samples’ and great collective of brands that Go Mambo! puts together for each tour,” says Saline. “The coupons are a huge hit, and the stores are constantly requesting we leave behind additional coupons booklets since customers use them so much.”

About Mambo Sprouts Marketing:

Based out of Collingswood, NJ, Mambo Sprouts is the nation’s leading natural and organic marketing company. Through a unique combination of education, information and promotion services, Mambo Sprouts provides a direct link between the natural and organic consumer, product manufacturers, and retailers.

Mambo Sprouts publishes client-branded health and wellness newsletters, e-newsletters, direct mail, brochures and online content (www.mambosprouts.com) that include the latest information on natural and organic foods and sustainable products along with tips, recipes and recommendations for living a healthy, eco lifestyle. Consumers can sign-up to receive Mambo coupon offers from leading manufacturers online. It’s Free.